Fleet Management: The Cars or the Drivers?
There are many publications, trade shows and job titles that are about "Fleet Safety or Fleet Management". Some years back we thought, "this is great, these people really care about crashes." Well, the answer is "sort of".
It is all too common for "fleet" to mean really only the cost of the vehicle, gas costs, leasing terms and other asset management metrics. I'm not saying those aren't important but they never seem to include the driver involved. Your employee, the one with the family that faithfully does their job every day. Where is the department that takes the same amount of time and attention to the employee as the key "asset" they need to protect? At this point we can divide up a typical large company. HR responsible for the people? Nope, not when it comes to driving. Fleet safety? Nope, they buy, sell, maintain and repair vehicles. Risk management (sounds right doesn't it), no chance except to the extent it affects insurance policies. You would think "legal" would care since multimillion dollar lawsuits are not uncommon in traffic related deaths. Never once hear of them focused on avoiding the crashes that created the liability. Worse yet, companies that DO have some driver training offer it to only those who "drive for the job". These are the same companies that often offer gym memberships; wellness programs; CPR courses and other services that are focused on keeping employees happy and healthy. And yet, a significant reason for an employee to miss work for an extended period of time is related to themselves or their family member being in a car crash.
Where is the driving wellness initiative?by Bob Davis, CEO & President of Virtual Driver Interactive Virtual Hazard Detection: Corporate Fleet Driver Safety Training [embed]https://vimeo.com/112231426[/embed]
“VDI’s driving simulators have proven to be a cost-effective and engaging way to provide refresher training before and after accidents to our Postal Carriers and Tractor/Trailer Operators", said Andre Maddicks. "More importantly, the simulation-based driver safety training has considerably reduced accident rates in the Suncoast District during our trial period compared to the same period last year. In fact, we have had only one backing accident since we got the simulator in Tampa compared to last year when there were 26!”
Last week the Governors Highway Safety Association released a report stating that 2017 pedestrian fatalities were at a 25-year high. What’s notable is that in recent years, the number of pedestrian fatalities has increased 28% while during the same time period other traffic deaths decreased. Speculation for this alarming pedestrian death toll is linked to the growth in Smartphones nationwide.
Cellphone use among walkers and drivers is on the rise and so are the safety issues related to distracted walking. We are all well aware of the deadly consequences of distracted driving. But distracted walking? Drivers need to be prepared, now more than ever, for the distracted pedestrian who is oblivious to traffic around them creating hazards in their path. Typing (texting) or reading a text alters a pedestrian's gait, speed, and walking pattern, according to a recent study. Campaigns such as the The "Digital Deadwalkers" YouTube video distributed in 2016 humorously highlights what can happen when pedestrians focus on anything other than the task of walking.
If drivers are texting and pedestrians have their head down and are unaware of their surroundings, no wonder the rate of fatalities is on the rise. Driver education needs to train on hazard avoidance with distracted pedestrians as a top contender on the hazard list.
Virtual Driving Essentials is VDI’s teen driving program that includes training on complex driving situations such as intersections where most pedestrian injuries occur. We train teen drivers about the consequences of driving or walking while distracted in a virtual world – which has proven to change their behavior. There is no substitute for the shocking experience of feeling like you’ve accidently harmed another person.For more information, check out our website or facebook page. By Pam LeFevre, VDI VP of Marketing [embed]https://vimeo.com/139967478[/embed] [embed]https://vimeo.com/108831040[/embed]